I considered many different locations to shoot my video, ranging from idyllic countryside to crowded, city streets and contemplated different times of day to film, as this would affect the mood of the piece.  Finally, I selected Brindley Place, by the canal in Birmingham, and for the advert to be shot late at night, when it was dark and there were fewer people around.  I chose this location, because I felt the array of fairy lights created a beautiful and inviting surrounding and the water from the canal held potential for some artistic video footage to be captured.


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