In order to help promote my bag I am going to produce a printed outcome that encompasses the products brand name: Tecton.  I began by exploring into Visual Merchandising which led to my Initial Design of a window display.


The design is of a group of large-scale letters spelling out the word TECTON. Each letter is built up from a selection of cubes, each printed with a series of still images from the promotional bag advert.  I chose to construct each letter out of cubes as this not only mimics the obvious connection between the squares featured on the design of the bag but also ‘building blocks’ suggest an architectural structure which references the architectural influence.