I began to think about corporate style and merchandising: image, logo, advertising, packaging, etc and how exclusive designer labels, like Louis Vuitton, make a simple statement in a subtle way with repeating logos. Also, howexclusive designs are boxed and items protected with acid free tissue for protection. This led me to the idea of printing my design on tissue paper. Also, I then considered the subtly of the image on a delicate material. Although, black and white contrast each other will on my bag I felt this was too harsh for the fine tissue paper which is why I decided to print it in grey instead. This kept the design subtle and sophisticated.
I moved away from the cube concept for display and into packaging. Had there been a little more time, I would have made a template for the Tecton Design ambigram to be embossed on the box lid. Again I feel ‘less is more’, as the complexity of the design is benefited by the simplicity of ‘white on white’ embossing or grayscale printing. It draws the eye without being garish. It has a classy feel but fresh, fun and different with the optical imagery of the ambigram.
Through further investigation into my idea I began to design my own fonts for the 3D letters made from cubes. I then explored the idea of smaller cubes as ‘tokens’ for the client to collect with purchases. These could also work as fridge magnet squares or cubes as they would be less untidy. Thinking of the cubes or magnets being moved or tumbling over, led me to considering reading the letters upside down and maybe the potential for an ambigram. This could be a feature specific to the brand and different ranges in the future, giving me the idea of a corporate identity concept, which I liked.
In order to help promote my bag I am going to produce a printed outcome that encompasses the products brand name: Tecton. I began by exploring into Visual Merchandising which led to my Initial Design of a window display.
The design is of a group of large-scale letters spelling out the word TECTON. Each letter is built up from a selection of cubes, each printed with a series of still images from the promotional bag advert. I chose to construct each letter out of cubes as this not only mimics the obvious connection between the squares featured on the design of the bag but also ‘building blocks’ suggest an architectural structure which references the architectural influence.